Jess Doller is the lead graphic designer for Download, who works on all of the awesome artwork you see on our website, posters and around the festival.
In Meet the Download Festival Team, we talk to Jess about the inspiration behind the ALL NEW #DL2020 branding, the challenges and best bits of the job, and her top tips on becoming a designer. Over to you, Jess!
Why did you want to become a Graphic Designer?
Fame and money.
How long have you been working for Download Festival?
I’ve been working at Festival Republic for the last 3 years, but I have been the lead designer for Download since late 2018.
What’s your favourite part of working on Download?
I love this time of year because everything is new and exciting. I get to give the branding a refresh and get a preview of all the new bands we are going to announce before anyone else!
What was your inspiration behind the branding for this year?
For 2019 we focused on glitchy effects, but turned out so did everyone else. So, for 2020 we wanted to keep the distorted animation but with a new twist – a more multi dimensional look with a lot more grit.
In three words, what do you want people to feel when they look at the Download branding?
‘Oh, that’s cool’. And, hopefully ‘buy a ticket’ 🙂
Describe your creative process to create the branding each year.
We have a team debrief with all the departments, looking at what did and didn’t work that season, along with what I think will work going forward. I create mood boards and mock ups of what I have in mind and present this to the MD and promoters.
What else do you work on in the run up to the festival?
Practically everything. The poster, stage, screens, signage, social media content, maps, parking passes, reusable cups, the tickets…
What piece of work are you most proud of?
I got to make the video for the last announcement, I had great fun making it and it was well received.
What’s the biggest challenge of your job?
Keeping all the bands happy on the line up! “Make our logo bigger!”
Which bands are you looking forward to seeing at this year’s festival?
What was your first festival experience like as fan?
My first Download experience was 2016 and I had no hesitation returning… if you were there, you’ll know. 2020 will be my 5th time. The atmosphere, the people and the music will keep me coming for many years to come.
What advice would you give to someone looking to become a graphic designer?
Don’t. 😉 But if you do, make sure you pick a sector you are really passionate about.
What’s the funniest story you can share about working for Download Festival?
Not really a story, but one year we had Parkway Drive do some litter picking for us which was incredible!
Just who is the Download Dog?
Never heard of him.